The brief was to create a modern website that reflected the brand whilst increasing traffic and reviews through the website via Organic SEO.

Here at Yello we design and build every website from scratch, develop content management systems so that the client can easily amend content themselves.

Remaining at the forefront of our minds was the need to create a platform upon which users could easily search and review equestrian listings, find and promote local events and register with ease. The goal – a website where users are clearly directed to relevant information, tailored to their individual needs.

By putting ourselves in the shoes of the end user were able to recognise and develop the elements that would be required to make the Rural Radar service invaluable to it’s users. By doing so, we were able to consider ways to simplify the navigation and were able to use our creativity to develop methods of presentation that spoke clearly and concisely to the users.

We helped Rural Radar to simplify the website to one concise, effective page. To simplify the search process further, categories were put in place where filtering is available to show the latest events. From Joomla to WordPress, from heaps of listings to organised categories, from a difficult and long task of event seeking to a simple search – we employed our technical web-design knowledge and used creative ideas to push the boundaries of existing event directory sites.

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