You can’t stand out without good design

Design and brand-led content (graphics, photography, infographics, typography, colours etc.) can help educate your consumers and showcase your products or services clearly and concisely at first glance.

Here is why you do need to make good design part of your content marketing efforts and some tips on how to ensure you get it right.

Good design communicates a strong brand

Good design speaks volumes about a company’s professionalism, quality, and market leadership. Using great design consistently in all your materials including your website both creates and maintains your brand identity.

This doesn’t have to require a large budget. It requires consistency. Working with an agency to establish your company’s look and feel is often a good idea. By not straying from your message and employing consistency your audience will begin to recognise your brand without you saying a word. Remember, your audience doesn’t spend day in and day out with your brand. That’s just you.

Your difficult-to-navigate website will scare people away

Yup, it’s true – if you’re barreling ahead with a killer content marketing effort and driving all of those prospects to a website that makes people scratch their heads about what you do, how to find your core services, or how to navigate logically to the resources they need, you’ve lost the game. This is where good design is mandatory.

It is important to find yourself a talented team to design and develop your website and make the user experience logical, smooth, and easy. We take design and psychology of the customer very seriously. Understanding how they would feel as a customer experiencing the journey in its entirety.

Good design engages readers

Companies spend money on book jackets, magazine covers, and fancy packaging for smart phones and tablets for a reason. Because first impressions draw people in. The engagement is the whole experience. Something as simple as an interesting featured image in your blog post is a chance to draw readers in.

Once your reader is in amongst your content, well-executed design should work with the content to help keep them engaged. This is where organic reach via social media is still applicable, maintaining engaging and well designed pieces to keep readers alert and engaged with your brand.

Effective design does all these things for your content … and looks good, too.

Good design gets your point across quickly and effective

Good design is a powerful tool that can get a point across more effectively than words alone. Many of us – some say 65%-80% – are visual learners, and prefer images to words to take in information. There is no one best type of content. So offer your audience a variety of material – visual, infographic, well-crafted video, graphics, photography, typography and your chosen brand colour scheme. Use those elements consistently to stand out in social feeds. The more interesting your visual, the more likely your social post is to stand out in the crazy sea of content that floats by every day.

Design should be something that you’re always thinking about.

9th November 2018

Written by tom

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